Zomato Makes Bold Move into 10-Minute Grocery Market
Zomato, India’s leading food delivery giant, is all set to make a splash in the quick retail segment, intensifying the competition in the already heated 10-minute grocery delivery space. After acquiring Blinkit in 2022, Zomato is now launching its own standalone quick commerce platform, aiming to rival Zepto and Swiggy Instamart more aggressively.
What Is Zomato’s Quick Retail Plan?
Zomato has announced a dedicated quick grocery app, separate from Blinkit, that promises delivery within 10–15 minutes. The company is currently testing the model in select metros like Delhi NCR, Bengaluru, and Mumbai.
While Blinkit remains focused on ultra-fast essentials, Zomato’s new vertical will combine both curated groceries and daily needs, covering:
- Fresh fruits & vegetables
- Milk & dairy
- Packaged snacks
- Beverages
- Household supplies
According to internal sources, Zomato plans to leverage its existing logistics network, dark stores, and last-mile delivery fleet to power this new hyperlocal model.
The Big Picture – Why Now?
Zomato’s entry into direct quick retail comes at a time when:
- Zepto recently raised $650 million at a $3.6 billion valuation
- Swiggy Instamart continues its stronghold in tier-1 cities
- The quick commerce market in India is expected to grow to ₹70,000 crore by 2026
Analysts believe this move is strategic for Zomato to diversify beyond food delivery, which has reached saturation in metro markets.
Blinkit vs Zomato Retail – What’s the Difference?
Zomato clarified that its Blinkit acquisition remains focused on instant essentials, while the new retail arm will offer:
- More curated categories
- Expanded delivery zones
- Personalized discounts & loyalty points
This also helps the company reduce dependency on Blinkit’s ecosystem, giving Zomato more control and data ownership.
What It Means for Consumers
For consumers, this means:
- More choices in quick grocery apps
- Better deals due to increased competition
- Potential improvements in delivery speed and inventory availability
However, critics worry that this could trigger another price war, risking profitability in the quick commerce space — a concern already raised by investors across platforms.
Will It Work? Industry Experts React
Industry experts are divided:
- Some say Zomato’s brand and reach can boost adoption quickly
- Others feel market saturation could limit growth, especially in non-metro areas
Anand Shah, a tech analyst at RedSeer, said,
“Zomato has the tech, data, and logistics to pull it off, but sustainable unit economics will be the real test.”
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Final Take – Zomato’s Next Big Gamble?
Zomato entering quick retail could reshape India’s instant grocery ecosystem yet again. While it brings convenience and competition for customers, the real battle lies in long-term profitability and innovation.
As of now, all eyes are on Zomato’s pilot cities — if this experiment scales successfully, India’s grocery delivery war will enter an all-new phase in 2025.
Disclaimer: This article is based on publicly available information as of June 2025 and is intended for general informational purposes only.
