Indian cricket star Virat Kohli has made a bold move in the business world. He has invested ₹40 crore in a growing Indian sportswear company called Agilitas Sports. This is not just another endorsement deal. This is a real business partnership where Kohli becomes a key part of the brand’s journey.
What Is Agilitas Sports?
Agilitas Sports was started in 2023 by Abhishek Ganguly, the former Managing Director of Puma India. The company focuses on a “sportswear-to-service” model. That means they don’t just sell shoes or clothes. They design, research, and manufacture everything completely in India — from sports shoes to activewear to accessories.
Agilitas recently got the rights to sell Lotto footwear in India and some international markets. Lotto is a well-known global brand, and now Agilitas can make and sell its products here.
Why Kohli’s Move Is Special
Virat Kohli’s ₹40 crore is the first big investment in this new round of funding for Agilitas. But this is more than just money. According to a report from Moneycontrol, Kohli will also help in brand building, product innovation, and long-term strategy for the company.
Here’s the twist—Kohli walked away from a ₹300 crore renewal deal with Puma to make this investment. This shows he is now more interested in ownership and long-term growth instead of just being a brand ambassador.
Kohli Brings More Than Just Capital
When a global icon like Kohli joins a company, he brings much more than funding. He brings:
- Trust and brand value – Fans believe in what he supports.
- Massive reach – Kohli has over 275 million followers on Instagram, which gives the brand instant visibility.
- Design knowledge – His past work on the One8 clothing range will help Agilitas improve its designs and innovation.
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This makes Agilitas stand out among big brands like Nike and Adidas and gives it a chance to create a premium Indian brand with a global touch.
A Big Opportunity for Indian Sportswear
India’s sportswear market is growing fast. In 2024, it is worth around ₹54,000 crore. By 2029, it is expected to double. People want stylish, affordable, and locally-made options. Agilitas is offering a smart mix of “value-for-money + innovation” — something many young customers look for today.
With its Made-in-India model, the company also creates more jobs, boosts the local supply chain, and supports the “India for the World” vision.
A New Chapter in Business and Cricket
This investment shows how athletes like Kohli are now thinking beyond just fame. They are building real equity, not just brand deals. Kohli is using his popularity, knowledge, and business sense to support something he truly believes in.
If you’re interested in startups, branding, or even just inspired by cricket, this deal is a perfect example of how passion and smart strategy can create something powerful.
Kohli’s move may inspire more Indian athletes to become business leaders, not just endorsers.
Disclaimer: This article is for informational purposes only. Investment amounts and business details are based on public reports and may change over time. Readers should verify facts from official company announcements or financial sources.
