The Board of Control for Cricket in India (BCCI) has set a new base price for Team India’s jersey sponsorship rights. This move comes after Dream11 ended its contract due to regulatory issues. With India’s massive global cricket audience, jersey sponsorship remains one of the most valuable sports branding opportunities.
New Base Price Structure
Under the new terms, the BCCI has increased the reserve price for sponsorship bids:
- ₹3.5 crore per bilateral match
- ₹1.5 crore per multilateral match (ICC or ACC tournaments)
This marks a clear rise from the earlier rates of ₹3.17 crore for bilateral games and ₹1.12 crore for multilateral fixtures. The revised structure signals BCCI’s confidence in the growing commercial value of Indian cricket.
Revenue Expectations
The sponsorship deal will cover a three-year cycle from 2025 to 2028. During this period, India is expected to play around 130 to 140 matches, including key tournaments such as the 2026 T20 World Cup and the 2027 ODI World Cup.
At the new base price, the BCCI could generate more than ₹400 crore in total revenue, making this one of the most lucrative deals in global cricket sponsorship.
Reason for Change
The move follows the sudden exit of Dream11, which previously held the lead sponsorship rights. The gaming platform ended its association after new laws restricted real-money gaming in India. This opened the door for fresh bidding, and the BCCI has wasted no time in setting higher valuations.
Sponsorship Benefits
Securing jersey sponsorship rights with Team India provides unmatched visibility. The sponsor’s logo will feature on:
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- Men’s, women’s, and junior team jerseys
- Match presentations and awards
- Official media and press events
Given cricket’s popularity in India and across the globe, these rights deliver enormous branding value to companies.
Bidding Process and Timeline
The BCCI has invited expressions of interest from potential sponsors. Interested companies must submit their bids by September 16, 2025. Since the Asia Cup begins on September 9, Team India may start the tournament without a jersey sponsor if the deal is not finalized in time.
Conclusion
By increasing the base price for jersey sponsorship, the BCCI has reinforced the unmatched brand power of Indian cricket. With millions of fans worldwide and a packed international calendar ahead, the sponsorship offers companies a chance to align themselves with one of the most powerful teams in world sport.
Disclaimer: The figures mentioned are based on official announcements and industry estimates. Actual sponsorship value may vary depending on the bidding outcome.
