Indian cricket has got a new look on the field. The Board of Control for Cricket in India (BCCI) has announced that Apollo Tyres is the new Team India jersey sponsor. The company has signed a long-term agreement that will run until March 2028. This is one of the biggest sponsorship deals in Indian cricket in recent times.
Deal worth ₹579 crore
Apollo Tyres has agreed to pay around ₹579 crore for the rights to place its logo on the front of Team India’s jerseys. This logo will appear in all formats of the game—Test matches, One Day Internationals, and T20 matches. Both men’s and women’s teams will wear jerseys with the Apollo Tyres logo.
This deal is much larger than the previous contract with Dream11. It shows how valuable cricket sponsorship is in India, where millions of fans follow every match closely.
Why the change happened
The earlier sponsor, Dream11, had to step down because of changes in India’s rules around online gaming companies. Once that deal ended, the BCCI opened the door for new sponsors. Apollo Tyres came forward with the best offer and was chosen as the official jersey sponsor.
Value per match
If we break down the contract, Apollo Tyres will spend around ₹4 to ₹4.5 crore per international match. The deal covers bilateral series played by India at home and abroad, as well as ICC tournaments. This means the brand will get maximum exposure at the biggest cricket events in the world.
What this means for Apollo Tyres
For Apollo Tyres, this is not just a sponsorship but a massive branding opportunity. Their logo will now be seen by millions of cricket fans on TV, in stadiums, and across digital platforms. Cricket in India has one of the biggest viewership bases in the world, and this deal ensures Apollo Tyres will remain in the spotlight for years.
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The company will also benefit from the emotional connect cricket fans have with the Indian team. Whenever people see Team India play, Apollo’s brand will be right there on the players’ chests, building trust and recognition.
What this means for BCCI
For the BCCI, this is a timely deal. After losing Dream11 due to legal restrictions, they needed a strong and reliable brand to step in. Apollo Tyres not only met all requirements but also offered one of the biggest sponsorship amounts in Indian cricket history. This deal adds stability and ensures financial strength for Indian cricket.
Fans’ reaction
For cricket lovers, the new jersey sponsor is something exciting to look forward to. The fresh logo will soon appear on jerseys during upcoming matches. Fans will quickly get used to the new look, and the partnership may even increase demand for official merchandise featuring the Apollo Tyres logo.
The bigger picture
This sponsorship proves once again how powerful cricket is in India. No other sport in the country commands such high sponsorship values. For Apollo Tyres, being associated with the Indian team is not just about money—it is about becoming part of the nation’s biggest passion.
Apollo Tyres stepping in as Team India’s new jersey sponsor is a win-win deal. The company gains unmatched visibility, the BCCI secures strong financial backing, and fans get to see a fresh jersey design on their favorite players. This partnership will last until March 2028, making it a long and memorable journey for both cricket and the brand.
Disclaimer: This article is for informational purposes only. The details are based on publicly available updates as of September 16, 2025. Future changes or official announcements may alter some aspects of the deal.
