Meta, the company that owns Facebook, has taken strong action. It has deleted 1 crore Facebook accounts and fined more than 5 lakh users. Many people are now asking, “Why did Meta do this? Is the company trying to make money through fines?” But the real reason is different.
Why Did Meta Delete So Many Accounts?
Meta wants to support original content creators. To do this, they are now using advanced tools to find and remove duplicate videos. This means if someone uploads a copied video, Meta can quickly detect it and take it down.
People who keep stealing or copying content will now face big problems:
- Their reach (views and engagement) will go down.
- They will not be allowed to earn money through Facebook’s monetization program.
This step is to make sure that the right people get credit and income for their hard work.
Warning for AI-Generated and Low-Quality Content
Meta has also warned people who depend too much on AI tools. The company did not name anyone, but it clearly said that:
- Content made with little effort using AI,
- Poor-quality auto-captions,
- Videos that show other people’s content with watermarks,
these will all be flagged and may be removed or restricted.
Meta is testing a new feature that will show users the original video when they watch a reposted one. This means if you are watching a copied video, Facebook might guide you to the original creator. This is great for real creators but a big problem for those who copy content.
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Creators Who Repost or Steal Content May Lose Income
Many content creators are now worried. Those who rely on reposting or stealing others’ videos may lose their reach and earnings. Meta wants people to create and post only original, high-quality content.
Gradual Rollout of the New Rules
Meta says these new rules will not come into effect all at once. They will be applied slowly to give creators time to understand and follow them.
If you are someone who posts videos or content on Facebook, you should:
- Make sure your work is original.
- Avoid copying or reposting others’ work.
- Improve the quality of your content.
- Don’t rely only on AI to create videos or captions.
Meta is sending a clear message: If you are not the real creator, you could lose your account, your views, and your income.
Final Thoughts
This is one of the biggest actions Meta has taken on Facebook. 1 crore accounts have already been removed, and more actions are expected soon. If you’re a content creator, this is the time to change. Focus on originality, put in real effort, and avoid shortcuts.
Disclaimer: This article is for informational purposes only. The platform policies and tools mentioned are subject to change by Meta. Please follow official Meta guidelines for accurate and updated information.



